Sunday, February 8, 2015

Selling Music To Aults

In this blog you will find tips and analytical materials on selling music to the one market the music labels neglect, adults. It is no secret that the youth of the world dominates the music industry. Their influence is so absolute that most artists 40 years of age still make music for the 14 - 24 year old crowd. So, what do you listen to if your 26? Well if you live in the same world as me, then you listen to the same music your 14 old cousins listens to. Needless to say, this sort of music does not encompass anything that I deal with on a regular basis. I wish to change that by making music more appealing to an older crowd. Besides it is a well-known fact that older individuals have a larger disposable income than that of the younger generations to spare on luxuries such as music. I don't believe we like music less as we get older. I just think that the content of popular music does not apply to us. Older generations tend to look to their old music for stimuli. This helps to back up my theory that music lacks the necessary content to engage and captivate an adult. Also, that the older generation still listens to music. The purpose of this blog is to figure out how to get the older crowd the music that they are in desperate need of.

Another factor that plays into this is the way we as artists view are aging situation. We believe that if we do not make it in between the ages of 14 – 23 that we have failed and missed the opportunity. With every skill in life we know that practice makes perfect but to practice music after the age of 23 or 24 is seen as a loser’s task. Why is it that the threat of aging has negative effects on how artists and the fans view music? Well, that is exactly what I intend to investigate through out this blog page. I welcome anyone who finds this topic interesting to follow along as I update and ad to the information on this page.


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